Ethos Employee Spotlight: Lani Oshima

How do you inspire your team?
#1: Sharing context on the outcome we are pursuing and why, so that all team members can contribute to ideation and thought leadership.
#2: PUNS

How have you shown leadership in your current role?
Developing thematic directions across the entire consumer experience. 2021 was the year of Estimate Widget; 2022 was the year of Coverage Needs; aiming for 2023 to be the year of reinventing Preinterview in a way that sets us up to expand our product range.

What do you love most about Ethos?
My team. Shoutout to the Team Top Fun (“top of funnel” ;D ) developers and designers who are incredibly dedicated at collaborating and executing on creative solutions for user problems.

What makes Ethos different from other companies you’ve worked for?
I love figuring out how to optimize user funnels (aka, getting people to buy things on the internet). At Ethos, I get to use those powers for good. Every successful new feature here means that more families are protected.

Lani Oshima joined Ethos in March 2021 as the Principal Product Manager for Consumer Growth. When Lani isn’t optimizing the pre-application consumer experience, she enjoys hiking, surfing, and reading. Interested in joining Lani’s team? Learn more about our career opportunities here.